Member Information: Wolf in Sheep’s Clothes celebrates 10 years of UK manufacture

Paul Brown Wolf in Sheep's Clothing UK clothing brand

Luxurious clothes firm Wolf in Sheep’s Clothes commemorates a decade of British made excellence

This month Wolf in Sheep’s Clothes by Paul Brown reached a particular milestone because it celebrates a decade of producing their luxurious clothes in Brandon, Suffolk.

The corporate was based over ten years in the past when Paul Brown was at college learning Economics. Sad with the shortage of high quality shirts out there, he enrolled on a 3 week intensive course on the London School of Trend the place he learnt methods to make his first males’s shirts.

After graduating, Paul determined to show his ardour for clothes right into a enterprise. He launched his first capsule assortment from his dad or mum’s storage in 2011. As demand elevated, he re-located from his dad or mum’s storage to a unit in Brandon simply off the excessive road.

Apart from the daunting activity of organising a producing operation, Paul additionally needed to overcome many early challenges. This included discovering native tailors and seamstresses to make his tailor-made shirts.

Should you manufacture in London or the midlands there are already a lot of native factories that make use of tailors and seamstresses so there may be already a pool of individuals you possibly can make use of. Nevertheless in Suffolk we don’t have that historical past and business so it was very arduous to seek out individuals who might are available in make the shirts to the usual required.

Paul Brown, Wolf in Sheep’s Clothes

Wolf in Sheep's Clothing, UK-made trousers
Wolf in Sheep’s Clothes gives a ‘Create your personal Chinos’ service in 10 completely different colors

Ultimately Paul took the daring step of organising his personal coaching program to beat the labour scarcity. This enabled him to concentrate on increasing the product vary. While the corporate initially simply made men and women’s tailor-made shirts. It now designs and manufactures a variety of clothes, together with trousers, boxer shorts and absolutely featured trench coats.

It has been a humbling expertise once you suppose the place the enterprise began and the place it’s immediately.

I didn’t suppose we might ever get this far. The thought that now we have now offered our clothes to over 40 completely different international locations world wide is a very wonderful achievement.

Paul Brown, Wolf in Sheep’s Clothes

As a part of the celebration, Paul was interviewed by racing broadcaster Derek Thompson on the Jockey Golf equipment Rooms in Newmarket. You possibly can watch the interview for your self right here:

Paul places his success all the way down to the basic and timeless designs he creates. In addition to a ardour for utilizing high quality supplies and conventional tailoring. For him it has at all times about discovering a distinct segment in what is a large and aggressive market.

I’m proud that we manufacture domestically and have by no means focused the quick trend, throw away tradition. Quick trend is a big scale polluter. With a staggering 10,000 gadgets of clothes being despatched to a landfill web site each 5 minutes.

In contrast Wolf in Sheep’s Clothes bucks this pattern by making high quality clothes designed for longevity. Virtually the complete assortment being cotton based mostly and made to order avoids undesirable inventory points. Testomony to that is the truth that there are clients nonetheless sporting the primary shirt assortment from ten years in the past.

Paul Brown, Wolf in Sheep’s Clothes

Wolf in Sheep's Clothing, UK-made coats and menswear

With better curiosity now being proven in British made merchandise, the corporate is properly positioned to develop within the market. Congratulations to Paul for this reaching this milestone and hope to see Wolf in Sheep’s Clothes thriving into the subsequent decade.

Discover out extra about Wolf in Sheep’s Clothes right here.

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