Lawyer Behind Pop-Tart Go well with Has Filed Extra Than 400 Lawsuits

Final week, Kellogg was hit with a $5 million lawsuit for “false, deceptive and misleading” advertising and marketing. The lawsuit says Frosted Strawberry Pop-Tarts haven’t got strawberries in them regardless that the product’s substances listing says the favored pastries comprise “2% or much less of dried strawberries, dried pears and dried apples.”

Whereas meals labeling lawsuits are scorching proper now, lots of them may be traced again to 1 man, Spencer Sheehan, a New York lawyer who has filed greater than 400 lawsuits, many in opposition to meals and beverage producers.

In response to NPR, Sheehan has nearly single-handedly created a historic spike in school motion lawsuits, that are up greater than 1,000% since 2008. 

Sheehan went after Ferrara as a result of Keebler Fudge Stripes cookies weren’t made with actual fudge. He did the identical to Normal Mills for Betty Crocker Fudge Brownie Combine. 

The lawyer is averaging about three new lawsuits every week, additionally focusing on Frito-Lay’s Trace-of-Lime Tostitos for prominently displaying limes on the packaging whereas fastidiously tucking “flavored tortilla chips” within the backside nook of the bag. 

He went after Conagra as a result of Snack Pack pudding says it is “Made with Actual Milk,” when it is really made with skim or “nonfat milk,” which, by definition, just isn’t milk. He additionally sued Krispy Kreme for making comparable fruit-filling claims which have Kellogg in a clinch. 

He says his most profitable case was in opposition to A&W root beer. The favored beverage boasted of utilizing aged vanilla within the recipe, but it surely seems that it was an artificial vanilla flavoring. A&W modified its packaging. 

Sheehan says he is motivated by difficult firms that cheat customers over small quantities, and advocates, like Fact in Promoting, have praised Sheehan’s work. Whereas the lawyer hopes to press meals producers into extra truthful labeling, his agency might see a windfall for his efforts, incomes between 25% to 33% of the settlement or award in every case.