207 – Celebrating the North of England’s creativity and manufacturing, Charlotte Raffo, The Monkey Puzzle Tree

Charlotte Raffo is the founding father of The Monkey Puzzle Tree, a homeware enterprise that creates award-winning, artist-designed materials and wallpapers with a twist and a conscience.

Working with artists and designers to supply essentially the most lovely assortment of merchandise, Charlotte’s model makes all the things inside a hundred-mile radius of Leeds.

The enterprise has additionally just lately gained two awards for its design and innovation –  a Guildmark for his or her cork wallpaper, and ‘Greatest in British Product Design’ award on the Brit Checklist Awards.

Uncover:

• [03:02] Charlotte’s background and why she arrange her personal enterprise
• [10:20] How the model works with native artists
• [12:01] Why Charlotte chooses to not observe traits and work with artists with distinctive types
• [14:41] How Charlotte goes about deciding on the materials, processes and producers to make use of to make her merchandise
• [23:37] The commerce exhibits Charlotte attends and why she sees that as an necessary method to market her enterprise
• [32:54] Why Charlotte believes it’s important to put money into your enterprise for the long run
• [42:05] How the identify of the model took place

Extra The Monkey Puzzle Tree

Charlotte Raffo on Instagram

Monkey Puzzle Tree Web site